AudioShocker

Ok people, the internet and I do not have a new music video review for you. Instead, please consider the following list of MTV Music Video Awards winners from 1999 and tell me it isn't suspect.

I think It is remarkable that out of 19 categories, Lauryn Hill walked away with 4 Moon Men, and Fatboy Slim took 3. Were the post-Fugees and overly accessible 'techno' that appealing to our collective musical pallete? (Ugh, FUCK Moby) Additionally, I have no idea how Will Smith's Miami got Best Male Video (and why are there gender specific categories?). Gettin' Jiggy Wit' It was great in 1998, but past success should not be used as a basis for future accolades.

And weren't boy bands huge until at least 2001? How then did the Backstreet Boys get Viewer's Choice but nothing else? I call shenanigans all over this list. Nonplussed, I dug deeper and pulled up the 1998 list. While it skews toward rock/alt, Madonna's Ray of Light just totally kills it - 5 Moon Men! How is Madonna spastically moving in front of a green screen worthy of awards for great choreography, direction, or editing? Could it be sales?

Let's look into that, according to the BillBoard Hot 100 and The Village Voice, the top single of 1999 was either Cher's Believe or TLC's No Scrubs. I don't see Lauryn Hill or Fatboy Slim anywhere. This suggests that the VMAs are based on something other than spins or sales. Fair enough, this is the Video Music Awards. But wait...

BOMBSHELL - Britney Spears' first single...Baby One More Time was released in Q4 1998, the album was released January 12th 1999, and the 1999 VMAs were in September. It does not add up. How is it that from 1998-2000, Spears won exactly zero Moon Men? Seriously, how many of you called TRL to request that video?

Personally, I am a little surprised that TLC's No Scrubs didn't clean up. That video was what 1999 was all about - hip hop explicitly defining the vernacular and the end of the shiny suit.  TLC was pretty huge in the 90s: Creep, Waterfalls, etc., and No Scrubs was a major hit. Even Jay-Z and rat-faced Ja Rule's Can I get A... or Ricky Martin's Livin' La Vida Loca would have been better choices than Doo Wop or Praise You.

Of course, the VMAs are indicative of nothing. They do not represent music sales, viewer requests, or any other quantifiable measure. Like all awards shows, they are a foil for shameless PR, red carpet pageantry, live performances, and mirror-facing self-congratulatory masturbation. It looks like MTV has recently (at least in 2008) extended the voting process to the public. Still, who are they fooling? You can't divorce a song from its music video. Nobody wants to watch a music video, no matter how awesome it is, if the accompanying song does not appeal to them.

Granted, my argument may have a few holes, and this is all based on two hours of armchair research, but I just cannot buy the 1999 MTV VMA results.

Here is big my question for the MTV VMA judges/voting committee: If Nick and I shoot a UAL video and pony up some guap, can we have the 2009 awards for Best Group/Rap/Breakthrough Video? We need to know soon, so that we can get our entourage ready.