Ludacris is a great lyricist and Chris Brown is a hot commodity. So obviously putting them together gaurantees a hit. That is the theory behind Luda’s new joint What Them Girls Like. I once speculated that I could tell what girls what were thinking. I was right - but unfortunately so: girls in fifth grade aren’t so much into Magic: The Gathering. From this I learned the important lesson that ignorance is bliss. But enough about me, let’s get down to the nitty gritty.
The Track: Luda says it best at the tail end of the track between shout outs to Chris Brown and Sean Garret: ‘It’s too easy’. He’s right. The hand claps, knock, and syrupy flow have me sprung. The track reminds me of Nelly’s E.I. mixed with Drop It Like It’s Hot. I could do without Sean Garret’s vocals. Oldboy should stick to producing - he’s actually good at it.
Luda is big on name dropping - but it’s part of his style. He owns it, just like how Agness Deyn owns that blonde pixie cut. Surprisingly, none of the punchlines are noteworthy. I didn’t find myself running the track back to hear a line again. That is kind of unprecedented for Ludacris. I still like the track, but I am a little disappointed.
The Video: Luda’s videos typically involve a lot of girls. More specifically, girls dancing, looking good, and being flirtatious. It adds to the appeal of the party and Chris Brown doesn’t do videos unless he can show off his moves. Seriously, show me a video where he isn’t MJing around the dance floor.
I know that all sounds dangerously close to Ryan Leslie’s video, but Luda uses it. Sure, the girls are hot, but that’s not the point. They are a mean’s to a punchline, and the joke is on them. The speech bubbles give each girl a voice, but that voice is exactly what guys want to hear. The video portrays women with the mentality of an Axe Body Spray commercial.
Two more things - At the beginning of verse two Luda drops a line about girls wanting families and security. Look closely at the supporting bubble, you have to laugh. Also, the speech bubbles should really be thought bubbles.
The Bottom Line: Kind of mediocre - I encourage Luda to spend some time on punchlines. They are a signature part of his repetoire.
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