Flo Rida’s single Low is doing pretty well. I mean, these days having T-Pain’s vocoder-riding ass anywhere near your track seems to grant instant success. So, it shouldn’t surprise you that homeboy’s new single Elevator features non other than super producer Timbaland. As usual, I’ll give you the lowdown and examine the beat, video, content, and vocals.
The Beat: The intro piano line sounds like it was stolen from a daytime soap. Fortunately, it doesn’t last long and Timbaland promptly dispenses a Promiscuous Girl grade beat. The subtle synth line works really well against the snaps. Are you dancing yet?
The Video: Whoever styled this video has a great sense of humor. The elevator girls are well cast and the ‘hood rat’ has the best facial expressions. The dancers look like they got lost on the way to a Sir Mixalot / MC Hammer video shoot. The whole “Elevator” thing is funny without being overdone; Aerosmith would be proud. And did you catch the GMILF at the end?! Negatives: a little too much product placement (watch, Gucci bag, iPhone etc), celeb cameos (Rick Ross and like every other dude from MIA) were extensive, and too many shots of Flo Rida’s lame tattoo.
The Content: Basically Flo Rida is saying that regardless of what kind of girl you are. Golddigger, classy dyme, or hood rat - he can do you right. Does this sound like well worn territory to you? It is. Every rapper has one of these “I love all types of women” tracks. Remember Girls Girls Girls by JayZ or E.I. by Nelly? The major difference here is that Flo doesn’t use punchlines - just pop culture references like “drop that top model body.”
The Vocals: Flo can’t ride a beat like Nelly or JayZ, but, I’ll take homeboy over Akon, T-Pain, or Hurricane Chris anyday. Also, his delivery is pretty clear.
The Bottom Line: The hook is simple enough for your grandma, and maybe that’s enough to make this track a hit. A great video certainly can’t hurt either. Enjoy this one.
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