Kardinal Offishall has been getting a savage amount of airplay around these parts. At first I wondered how a new artist could have so many music videos out already. A quick Wiki revealed that Offishall has been around for a while and that I really don’t know anything about music. Well, that’s never stopped me before - so keep reading as I give you the straight dope on his new joint Numba 1 (Tide Is High).
The Track: The Kardinal hails from Canada but loves that dancehall sound. I got real burned out on dancehall back in 2003 when Beanie and Elephant Man were doing it real big. I’m more of a gentrified reggae person and Kardinal’s version is easy to digest. That said, I think he may be trying a little too hard. Even as the scion of Jamaican immigrants - Ontario is hardly the Caribbean Islands. You’re steez is less beleivable than Yatismahu’s.
Interestingly, there are at least three versions of this song, each with a different IT girl doing the hook: Keri Hilson, Rihanna (probably the best), and Nicole Scherzinger. The video features Hilson who honestly needs the exposure.
I’m about 50% on Kardinal covering Tide Is High. Blondie did a great job with it back in the 80s, but this is a little different. It will probably grow on me - but I feel a little betrayed to see my favorite 80s hooks used this way. What’s next, Walking on Sunshine?
The Video: Remember Sean Paul’s Get Busy and Like Glue music videos? Kardinal is basically an even more accessible version of Sean Paul. I don’t see much differentiation here. I’d even posit that Sean Paul and Beanie Man had better dancers. But, it didn’t bore me.
Of note: There is a bonus snippet of Nina at the end. Despite my thing about double videos, I enjoyed its briefness and double entendre. Look out for the new Dr. Dre headphones in this video too. They are being placed in almost new video right now. Lastly, I really really really hate Keri Hilson’s haircut and the bleached bang tips. I can not handle that.
The Bottom Line: Not mindblowing, but a solid non-sucky performance.






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