Tag Archive for 'jeezy'

Down With The Delay Double! I Heard You the First Time

I’d like to discuss a trend that has become an increasing annoyance: the ‘delay double’ (yes, I just coined that term). We’ve talked about doubles on the podcast before. Basically, a double is when you record a line a second time, slightly different and layer it back over the original. Puffy explained this really well in an episode of Making the Band. Pretty much everyone does doubles. They are easy to do and give tracks a little oomph.

Proper doubles are subtle and they don’t call attention to themselves. Listen to 99 Problems by JayZ. You barely notice it, but Jay doubles during the chorus. It adds a whole new acoustic dimension. This is what Puffy was getting at.

A ‘delay double’ is when you repeat a certain line or excerpt again for emphasis - but it’s delayed a second or two. For example, you may hear something like ‘Shorty be the hottest thing I ever seen,’ followed quickly by ‘I ever seen’. Often it will be whispered or hushed and extended.

Delay doubles are used extensively in hip hop and pop music. The reasoning is simple: it’s easy and it simulates a listener repeating his favorite part of a lyric. If you hear a particularly good punchline, the kind that makes you go ‘ooooo snap!’ and hip hop heads live for, you may be tempted to repeat the last two or three words. That is what the delay double is after. Producers are trying to encode this reaction into the track up front.

A prime example of offensive delay doubling is Bustit Baby by Plies. Take a listen. He does it on every. single. line. First, there are no punchlines worth repeating. Second, even if there were - repeating the last two words of each line is just plain annoying; your listeners are not deaf! Someone please clue me in - how does this sell records? Is this what’s hot in the street? Is this what you’d call really hood? Sadly, this is not an isolated incident.

Usher and Jeezy are both guilty of misdemeanor delay doubling on Love in This Club. I think I could cosign the delay if it were used a little more sparingly, but things as they are, I want to slap every artist employing it. Other offenders include: Destiny’s Child (Soldier), Mariah Carey (Touch My Body), The Dream’s (I Luv Ur Girl) and heaps and heaps of others. Even Mos Def must be brought to task (Ghetto Rock)!

I’m sorry to say it, but delay doubles may one day unseat the vocoder as the worst thing to ever happen to music.

Usher - There Is No Love In This Club

Sorry ladies and gents, it has been a long month and I apologize for not posting anything recently. I have this “day job” and it would be unkind to blog while on the clock. But, I am back like cooked crack.

Usher just dropped a new video: Love In This Club, perhaps you have heard of it. By now, you should be familiar with our criteria: beat, video, content, and vocals.

The Beat: When I first heard this, I thought I was listening to the world’s worst house / trance / techno / whatever track. The piano doesn’t fit and either does the dance breakdown. While it screams “remix me a million times”, I can not get into it. Yeah may have been the last good beat that Usher had - and that was a Lil Jon production!

The Video: Usher really must dig Jacksons, because this is not his first mini-movie music video. The concept: Usher hallucinates some cute girl in an empty club, parties with an bunch of celebrity cameos, does a little dance, and then magically she’s gone along with the club and he’s standing in a pile of rubble. Yup, totally ridiculous. It’s kind of like the Usher Raymond version of Thriller - only the girl is in control, there aren’t any zombies, and there is no redeeming or comedic value to it.

The cameos were irrelevant and homeboy jocs Kanye’s style. The sunglasses, the black leather jacket and outfit - all stolen from the Good Life video. Of course, Kanye cosigns with his cameo, so maybe it isn’t a big deal. The video overuses lens-flares more than the new Danity Kane joint and has an orange cast to it. Also, what is with the chains that the girls keep giving out? I don’t think that is ever explained.

On the positive side, the video doesn’t rely on product placement or slow closeups of iced out watches. Although, there was a great opportunity to plug Louboutin heels that went unutilized.

The Content: I won’t spend time on the chorus because there is nothing to say, though I will take issue Jeezy’s mediocre verse.

‘Bout to hit the club make a movie yeah rated R… blah blah blah something about being a trap star.

Jeezy, you really couldn’t find something to rhyme with Rated X? I’ve been to weddings with more scandalous dance floors than your average R-rated movie.

Also - ‘on the floor’ of the club? Have you ever looked at the floor of a nightclub? It’s gross. I’m fairly sure if you stare at the floor long enough you’ll contract the clap.

The Vocals: Does anyone really dig Jeezy’s flow? I do not. Usher could have gotten a much slicker MC to do the verse. I vote for Young Joc. T-Pain’s Bartender may have the Vocoder Virus - but it was infinitely better than this.

The Bottom Line: Seriously Usher Raymond, what the hell? This is by far the worst track I have heard this year. Crappy beat, ridiculous chorus, bad verses, poorly lit and photographed video, etc etc etc. The list just keeps on going. I’m sorry to hate so much, but I can’t help it!

Have a different point of view? Tell me all about it below!