Tag Archive for 'jayz'

Down With The Delay Double! I Heard You the First Time

I’d like to discuss a trend that has become an increasing annoyance: the ‘delay double’ (yes, I just coined that term). We’ve talked about doubles on the podcast before. Basically, a double is when you record a line a second time, slightly different and layer it back over the original. Puffy explained this really well in an episode of Making the Band. Pretty much everyone does doubles. They are easy to do and give tracks a little oomph.

Proper doubles are subtle and they don’t call attention to themselves. Listen to 99 Problems by JayZ. You barely notice it, but Jay doubles during the chorus. It adds a whole new acoustic dimension. This is what Puffy was getting at.

A ‘delay double’ is when you repeat a certain line or excerpt again for emphasis - but it’s delayed a second or two. For example, you may hear something like ‘Shorty be the hottest thing I ever seen,’ followed quickly by ‘I ever seen’. Often it will be whispered or hushed and extended.

Delay doubles are used extensively in hip hop and pop music. The reasoning is simple: it’s easy and it simulates a listener repeating his favorite part of a lyric. If you hear a particularly good punchline, the kind that makes you go ‘ooooo snap!’ and hip hop heads live for, you may be tempted to repeat the last two or three words. That is what the delay double is after. Producers are trying to encode this reaction into the track up front.

A prime example of offensive delay doubling is Bustit Baby by Plies. Take a listen. He does it on every. single. line. First, there are no punchlines worth repeating. Second, even if there were - repeating the last two words of each line is just plain annoying; your listeners are not deaf! Someone please clue me in - how does this sell records? Is this what’s hot in the street? Is this what you’d call really hood? Sadly, this is not an isolated incident.

Usher and Jeezy are both guilty of misdemeanor delay doubling on Love in This Club. I think I could cosign the delay if it were used a little more sparingly, but things as they are, I want to slap every artist employing it. Other offenders include: Destiny’s Child (Soldier), Mariah Carey (Touch My Body), The Dream’s (I Luv Ur Girl) and heaps and heaps of others. Even Mos Def must be brought to task (Ghetto Rock)!

I’m sorry to say it, but delay doubles may one day unseat the vocoder as the worst thing to ever happen to music.

JayZ - I Don’t Know What You Were Thinking

Just last week I noted that Flo Rida was no JayZ. That may have been a little harsh but I stand by it. However, after watching JayZ’s new video I Know, it might not be such a bad thing. Ready for the analysis? As usual our discussion will encompass the beat, video, content, and vocals.

The Beat: I didn’t like Blue Magic. I don’t like this beat either and both were produced by The Neptunes. I think Pharrell keeps the best beats for tracks where he gets a video cameo. I am remarkably unimpressed by this beat. It is too acid/downtempo (well, minus some of the bass). This shit belongs in a darkly lit lounge. And speaking of darkly lit…

The Video: Who shoots an entire video in the dark? Whatever the significance, it is lost upon me. Why even bother shooting a video if you can’t see it? Even Bjork videos make more sense than this.

The Content: According to MTV, ‘Jigga’s not just an obsession — he’s an addiction.’ Ok, I get it: JayZ’s music/lovegame is so fresh that this girl is straight fiending for it. The punchlines and metaphors aren’t top notch - but they don’t depend on namedropping either (which is good). The sexual/addiction angle is well applied and tame enough that it won’t be mutilated by radio.

The Vocals: JayZ has a great delivery and can ride beats exceptionally well. It is well documented, and I can’t clown it at all. Remember the Gray Album and how awesome that was? Yeah, me too. However, Jigga’s delivery is out of place here. The whole thing sounds like an extended guest verse on someone else’s track. I am not feeling it.

The Bottom Line: The merit of the verse is overpowered by the mediocrity of the beat and unwatchable video. Maybe someone will remix this over another beat and it’ll sound better. The only good track/video off this disc so far has been Roc Boys (And the Winner Is).

Flo Rida - I Will Not Ride Your Elevator

Flo Rida’s single Low is doing pretty well. I mean, these days having T-Pain’s vocoder-riding ass anywhere near your track seems to grant instant success. So, it shouldn’t surprise you that homeboy’s new single Elevator features non other than super producer Timbaland. As usual, I’ll give you the lowdown and examine the beat, video, content, and vocals.

The Beat: The intro piano line sounds like it was stolen from a daytime soap. Fortunately, it doesn’t last long and Timbaland promptly dispenses a Promiscuous Girl grade beat. The subtle synth line works really well against the snaps. Are you dancing yet?

The Video: Whoever styled this video has a great sense of humor. The elevator girls are well cast and the ‘hood rat’ has the best facial expressions. The dancers look like they got lost on the way to a Sir Mixalot / MC Hammer video shoot. The whole “Elevator” thing is funny without being overdone; Aerosmith would be proud. And did you catch the GMILF at the end?! Negatives: a little too much product placement (watch, Gucci bag, iPhone etc), celeb cameos (Rick Ross and like every other dude from MIA) were extensive, and too many shots of Flo Rida’s lame tattoo.

The Content: Basically Flo Rida is saying that regardless of what kind of girl you are. Golddigger, classy dyme, or hood rat - he can do you right. Does this sound like well worn territory to you? It is. Every rapper has one of these “I love all types of women” tracks. Remember Girls Girls Girls by JayZ or E.I. by Nelly? The major difference here is that Flo doesn’t use punchlines - just pop culture references like “drop that top model body.”

The Vocals: Flo can’t ride a beat like Nelly or JayZ, but, I’ll take homeboy over Akon, T-Pain, or Hurricane Chris anyday. Also, his delivery is pretty clear.

The Bottom Line: The hook is simple enough for your grandma, and maybe that’s enough to make this track a hit. A great video certainly can’t hurt either. Enjoy this one.