Ryan Leslie. What can I say that hasn't been said already? You gave us Cassie and Diamond Girl, and for that I am grateful but conflicted. Cassie is hot, but she's a mess as a performer. Diamond Girl was a hot track but the video tried too hard to channel OutKast and Michael Jackson. Well, I finally got around to watching the new video for Addiction and it's more of the same. Read on for more.
The Track: The beat is mellow and I'm all about that. Not every track needs wicked knock. I didn't like the synth at first, but I've really warmed up to it. The percussion is well designed too. Hand drums playing off a synth? Yes. Cassie provides the backing vocals, natch. She sounds a little flat and detached, like she's in a daze - perhaps that's the point? It's sort of hypnotic in its monotony.
Fab's verse had me hooked because of how it handles a pet peeve of mine. I have reviled name-dropping in the past, but Fab turns it around. He incorporates the names into the verse as punchlines and not just as obnoxious references. His lines get better and better: 'I got you Amy Winedout', 'I hop out the suicides looking so Cobain', and 'They come back want more grams, right back, like Lindsey out the program'. If that doesn't get a rise of out of your punchline meter, perhaps you should stop listening to hiphop.
The Video: The 'official' video is your typical 'white background' video but in gray. The treatment must have read like this: 2 guys, 4 models, all gray. The '2 guys and some models' concept is not new either. Schwayze did it. So did Lil Wayne and Lloyd. Remember Golddigger? SAME THING. There are plenty more examples. It's the buddy cop equivalent of music videos: you're not really sure if Chris Tucker and Jackie Chan belong in the same movie, but it's easy to watch and you're too lazy to change the channel.
The 'alternate' version of the video is fairly unremarkable except that it is in color. Alternate videos strike me as a sign that the album isn't going to stand by itself without being crammed with extras.
Remember George Michael's Freedom video? No one ever does stuff like that anymore, which is sad. It is the closest thing to a perfect music video I have seen to date. It had models, explosions, good set and costume design, new technology, replay value, and it wasn't just a taped performance!
The Bottom Line: Decent track, routine video. It happens.
l tawk, 
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