Sorry ladies and gents, it has been a long month and I apologize for not posting anything recently. I have this “day job” and it would be unkind to blog while on the clock. But, I am back like cooked crack.
Usher just dropped a new video: Love In This Club, perhaps you have heard of it. By now, you should be familiar with our criteria: beat, video, content, and vocals.
The Beat: When I first heard this, I thought I was listening to the world’s worst house / trance / techno / whatever track. The piano doesn’t fit and either does the dance breakdown. While it screams “remix me a million times”, I can not get into it. Yeah may have been the last good beat that Usher had - and that was a Lil Jon production!
The Video: Usher really must dig Jacksons, because this is not his first mini-movie music video. The concept: Usher hallucinates some cute girl in an empty club, parties with an bunch of celebrity cameos, does a little dance, and then magically she’s gone along with the club and he’s standing in a pile of rubble. Yup, totally ridiculous. It’s kind of like the Usher Raymond version of Thriller - only the girl is in control, there aren’t any zombies, and there is no redeeming or comedic value to it.
The cameos were irrelevant and homeboy jocs Kanye’s style. The sunglasses, the black leather jacket and outfit - all stolen from the Good Life video. Of course, Kanye cosigns with his cameo, so maybe it isn’t a big deal. The video overuses lens-flares more than the new Danity Kane joint and has an orange cast to it. Also, what is with the chains that the girls keep giving out? I don’t think that is ever explained.
On the positive side, the video doesn’t rely on product placement or slow closeups of iced out watches. Although, there was a great opportunity to plug Louboutin heels that went unutilized.
The Content: I won’t spend time on the chorus because there is nothing to say, though I will take issue Jeezy’s mediocre verse.
‘Bout to hit the club make a movie yeah rated R… blah blah blah something about being a trap star.
Jeezy, you really couldn’t find something to rhyme with Rated X? I’ve been to weddings with more scandalous dance floors than your average R-rated movie.
Also - ‘on the floor’ of the club? Have you ever looked at the floor of a nightclub? It’s gross. I’m fairly sure if you stare at the floor long enough you’ll contract the clap.
The Vocals: Does anyone really dig Jeezy’s flow? I do not. Usher could have gotten a much slicker MC to do the verse. I vote for Young Joc. T-Pain’s Bartender may have the Vocoder Virus - but it was infinitely better than this.
The Bottom Line: Seriously Usher Raymond, what the hell? This is by far the worst track I have heard this year. Crappy beat, ridiculous chorus, bad verses, poorly lit and photographed video, etc etc etc. The list just keeps on going. I’m sorry to hate so much, but I can’t help it!
Have a different point of view? Tell me all about it below!
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