AudioShocker

I am obviously a few weeks late on MIMS' new track Move. I've been holding out on this one, and for good reason: I wasn't sure how I felt about it. Well, after a few weeks of reflection, I think I am ready to give it a full AudioShocker rundown.

The Track: Let me be clear here. I fucking love the backbeat. Producers have been killing it on percussion recently. I could do without the baby voice as it reminds me a lot of Beyonce's Diva, but it isn't nearly as annoying here. At the end of the track, it drops out and then there is that "bop bop bop beat it up like a drummer" thing. Classic! It is a real nice touch.

Let's talk punchlines and lyrics. Ever since This Is Why I'm Hot, MIMS street cred has been under scrutiny. I mean, he is about as hard as Will.I.Am or Flo Rida. So when MIMS brings lines like:

When I roll up on you niggas like a ska-ter
Move if you wanna when you see that red la-ser
No matter how you move bet that infrared will chase ya
Then I keep it movin, homey see you la-ter

I have to close my eyes and pretend that he is someone else - someone who I perceive as being a more thuggish ruggish dude. Afterall, MIMS has more in common with hipster-hop than he does Suge Knight. But here is the real test: do I keep listening to it? Yes. It is a fun track. I'd pump this in my car now that the weather is breaking.

Lastly, I would be remiss if I did not address the whole "MIMS is jockin' Gillie Da Kid's flo" thing. I see where everyone is coming from, and MIMS does look pretty guilty. However, unlike Gillie, he amps it up and keeps the flo dynamic. I do not care for Gillie's seeming monotone. And another thing. It's not like Gillie invented the fast/slow flow. Busta Rhymes and plenty of other artists have employed it in the past.

The Video: Talk about simple. There is very little art to this video. I feel like it is a cross between something The Cool Kids would do and the moving dolly part of Will Smith's Summertime. Basically, we have MIMS sidescrolling through some street scenes with some random dancers on a short loop. It is an interesting take on the standard performance video, but it doesn't do anything for me.

The 3 second loop thing is kind of pointless. Maybe if there were some scratching on the track it would have made sense? And the twisting thing? Also stupid. For a lead single/video I expected something more kinetic - especially considering the title.

The Bottom Line: It's hot - feel free to turn up the volume (in your car).