AudioShocker

Keri Hilson just released the video for the lead single Energy off her new album. I don’t know much about Keri, but it turns out she actually has been active for some time. I do know that Timbaland has been promoting her quite a bit these last few months though. So, how does the video stack up? Read on to find out.

The Track: When I realized this was the track from the Verizon commercial I’ve seen at the movies for the last 2 months, I almost shut it off. But I lingered. It turns out the worst part of the song is that keyboard intro before the bass really drops in. The beat is courtesy of The Runaways and not Timbaland. No guest verse, no vocoder, no screechy notes, no skits, no dance breakdown, none of that stuff. It is listenable, and so far, I haven’t noticed the severely flawed logic present in other current hits such as Danity Kane’s Damaged. Love it or hate it - prepare to hear this in the club all effing summer long.

The Video: Whoever wrote the treatment for this video watches a lot of HBO. This is Million Dollar Baby meets Flashdance meets The Pussy Cat Dolls. Confused? There is boxing, a wardrobe stolen from Jennifer Beals’ closet, and wet hair / dancing that reminds me of Nicole Scherzinger. Perhaps she rubbed off on Keri during the Scream shoot?

It probably went something like this: Ok, We’ll dress up Keri in something totally backdrop-inappropriate and she will alternatively spar and makeout with her trainer; he must have tattoos. Oh - she knocks some other chick out too, and at the end she gets ugly highlights and leaves.

Keri’s silver tapsuit (is that what it’s called?) is as ridiculous as her interpretive dancing/voguing, and I swear I saw some Happy Hands Club choreography in there. It was kind of hard to watch this without wanting to laugh. Hilson does look good and is clearly doing the damn thing, but I’m not sold.

The Bottom line: Energy is better heard and not seen.