Apparently, I missed a lot of 2007 music videos. Let’s take a minute to discuss Natasha Bedingfield’s Love like this, featuring Sean Kingston. We will consider four criteria: the beat, the video, the content, and the vocals. Ready? Lets go!
The Beat: I like it, plain and simple. The piano plays well off of the backbeat. It won’t win a Grammy for production - but it’s catchy and has replay value. Will you be humming this tomorrow after 4 listens? Possibly.
The Video: Light, breezy, and its got a motorcycle! What is not to like? I think they are even partying in a pool at the end. How cool is that? (I haven’t seen that since Mandy Moore’s breakout Candy)The video suits the song pretty well, so it is pretty hard for me to fault it. Bedingfield looks a lot like Kristen Bell in this video - and I sort of dig that. Our favorite reader Ro noted that the video-guy is “very very hot,” and lastly, could Kingston rock a larger chain? It looks like he has a gilded UPS box around his neck.
The Content: It’s a love song. No deep metaphors, no witty punchlines (even from Kingston), or anything similar. While I like my songs to be witty, this is pop music - not a Common record. No major complaints here.
The Vocals: You would think that a video that shoots 3/3 would have no problem making a slam dunk right? WRONG. Natasha, this little pop package was perfect until you had to go and wreck it with a Vocoder. Granted, Bedingfield’s offense is a minor misdemeanor compared to T-Pain’s felonious rapsheet , but it was totally unnecessary.
The Bottom Line? An otherwise very decent pop video is marred by the pervasive Vocoder Virus. If the Vocoder is not a deal breaker for you than this is pretty decent pop music; refreshing considering our last video review.
That’s all I got. Keep it gully.
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